Ask For and Nurture Referrals
Sure, sometimes new customers and clients fall out of trees or present themselves on our front door without our having to do much at all—but it doesn’t happen very often. What is more likely is that we have to work for our new prospects and customers and that means asking for those referrals and then nurturing them along until they are ready to become full-blown customers and clients. Asking for referrals can be the hardest part for some people. You may feel as though you are being pushy or “too obvious”—but this is the way business works. It does not … Continue reading