Bargain or Premium?
Most business can fall into two categories—those that provide and promote “bargains” and those who offer products and services that are marketed as “premium.” Both approaches work and it is really just a matter of deciding what sort of business you are, what you are selling or marketing, and what works with your target market. As a general rule, if you go the bargain route, you will need more customers than if you promote the “premium” route. This means that if you are providing a product or service that you are promoting and pricing as affordable, a bargain, or a … Continue reading