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Base Your Business on Offering Solutions

What do all of our various home-based businesses have in common (other than being based in our homes, of course)? We are all trying to fill a niche and provide valuable products or services to our clients and customers. This is the point we need to get across—instead of making people feel like we are trying to “sell” them something, we need to let them know that we are really about offering solutions to their problems… Think about it—we make most of our purchases because we are trying to get solutions? We buy laundry soap so we can get our … Continue reading →

Should You Offer Flexible Payment Options?

If you own your own home-based business, you are responsible for every detail of how your business is run. While this can be overwhelming at times, at other times is it wonderfully empowering – especially when you find ways to differentiate yourself from your competitors by doing things a little bit differently. In today’s economy, consumers are very conscious of all things money-related. As a business owner, you can win major points with your customers by structuring your payment options in a budget-friendly way. I’m certainly not suggesting that you let your customers walk all over you when it comes … Continue reading →

Dealing with a “Hot Headed” Client or Customer

Not everyone we deal with in our home businesses is going to be pleasant and easy-going—sooner or late we will find ourselves having to work with someone who is more argumentative, passionate, or what one might call “hot headed.” Should we just avoid or eliminate anyone who is incredibly hot headed, or are there ways to work with these super-passionate people? One of the things I have learned is that there are different kinds of “hot headed”—there is the angry, negative, argumentative person, but there are also people who are reactionary, and those who feel really passionate about things and … Continue reading →

When Customers Ask For Special Treatment

I guarantee that there will always be those people who ask for an extra break. It does not matter if you already offer discounts, coupons and bonuses to your clientele—there will be those who want a little extra and they are not afraid to ask for it. Since you are the one in charge of your own small business, you have to be prepared to make the decisions—do you give in and offer a special break? Or do you say “no”? Most of us want and need the business and it doesn’t seem to matter what sort of business we … Continue reading →

What is the Deal with Creative Memories (1)?

So what is the big deal about Creative Memories and why does everyone always seem to be asking about it all over the Internet and on Scrapbooking Message Boards? I will try to explain in a totally general way. First, Creative Memories is a home-business selling scrapbooking supplies. They are, I believe, the first company to actually offer a home based scrapbooking business. This is important to realize because it comes into play later when we discuss what the big deal is. As a leader in the scrapbooking home-based business, one of the draws to creative memories is the fact … Continue reading →

Abandoning a “Market”

We talk a lot here in the Home Business Blog about how to identify and attract new markets, understanding our customer base and demographics, and how to grow and expand our businesses–but sometimes, it becomes necessary to make a major switch or change and actually abandon an existing market that we have been working in or courting. Things change. You may find that you are eliminating a specific product or service, or that you have discovered a more lucrative market and do not have the time or resources to continue servicing an existing market. This is not uncommon in a … Continue reading →