Be Sure to Share the Features of Your Product or Service

by Kori Rodley Irons | More from this Blogger

09 Jul 2008 08:29 PM

You know how fabulous your product or service is-otherwise you would probably not be able to devote as much time as you do to your home business. Getting the message across to prospective clients and customers about how fantastic your products or services is in another matter. While you want to let people know how much their lives will change if they use what you have to offer, it is also a good idea to let people know what the features are of your product and/or service.

When you go to buy a vacuum cleaner, chances are you look at the price and the brand, but you also want to know what the features are. Are you looking for one that is bagless? Or a vacuum that has attachments? As you look over the product that you intend to purchase, you are probably comparing the features the item has with what you need, what you think might be nice and what the other similar products are able to do. You can appeal to this very same purchasing mentality as you pitch your own products or services.

You may need to figure out what the features are of your product or service in advance so you can comfortably tell prospects about them. If you are a consultant, figure out exactly what the benefits and features are of using your service. Will you make sure to meet them on site for convenience? Will you get an outside audit of the budget? Will you promise to always make deadlines or meet with difficult people? What can you offer as a feature to your business that will be a benefit to your clients and customers? This is what they need and want to know before deciding to plunk down their hard-earned money and use your product or service.

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