Search Results for: blog bring it back to target marketing

Direct Mail or Digital Marketing?

Trying to figure out the best approach to promoting your home business can be a bit of a challenge—after all, there are so many factors to consider. Do you go for the cheapest, the broadest outreach, or do you try to target your marketing to the appropriate prospects? Do you go the old fashioned route with direct mail or do you put more of your eggs into digital marketing? Digital marketing refers to marketing on line—your web site, e-newsletters, e-mail promotions, and internet advertising. Direct mail, of course, refers to paper pieces that you mail directly to the prospects home … Continue reading →

What is Reliable Marketing for Your Business?

In the past couple days, I have written about basic marketing techniques and ideas. I think it is a good idea to get back to basics periodically and focus on those little details that are involved in running and growing a small business. When it comes to how you promote your own home based business, it is important to figure out what works well; what are the most reliable marketing activities and to use those regularly as you promote your products or services. The reason you should focus on what is reliable for YOUR home business is that not every … Continue reading →

Bring it Back to Target Marketing

Lately, I have been doing a fair amount of writing about customer service and personal relationship here in the Home Business blog. I realized, however, that when it comes to running a home business—if someone was to ask me how to get a business back on track, I would probably advise that she bring her efforts back to targeting her marketing and efforts. When in doubt, pay attention to your target market and figure out how to reach them and cultivate those prospects. Of course, this requires that you actually take the initial step and identify what your target market … Continue reading →

Department Store Tricks that Make You Spend

Grocery stores aren’t the only ones that have invested dollars and years into figuring out how to make you buy, buy, buy! There is a lot of marketing that is done to figure out how to make your part with your money, even if you weren’t planning to do so. This is why many people complain that they go into the store for one thing and come out with a bunch more. Think about the Target store. How many of us really go in there and come out with the one, and only the one, thing that we came to … Continue reading →