Search Results for: blog do you have a marketing plan

Crossing The Finish Line – The Final Steps Towards Opening Your Business

If you have been following along for the past few days, you know that I have been describing some steps that you can take to get through the work of preparing to open your home-based business. Today, I am gong to describe the three steps that will get you to the finish line, to that day when you are officially open for business. Even though many home-based professionals own and operate one-man or one-woman businesses, in realty there are quite a few people that are essential to the success of these sole proprietors. Before you open your doors for business, … Continue reading →

How To Get Your Home-Based Business Out Of A Rut Fast

One of the great things about owning your own business is that you can move the business forward at whatever pace you feel comfortable with. There are no other decision-makers to tell you when it’s time to update your marketing strategy or reassess your pricing. There is also no one telling you what your work hours should be and when it is time to consider changing your schedule. You are responsible for ensuring that your business continues to evolve and while this may seem like a heavy burden, it can also be a great joy. One of the many joys … Continue reading →

Check Your Email!

We all dream of building up a larger clientele and watching our business expand. Expansion is the only way to increase your income—if you keep doing what you’re doing, you’ll always have what you’ve got right now. We hand out business cards, we invite potential clients to visit our offices, we reward referrals—we do what we can to spread the word about our goods or services. But if we aren’t consistently checking our emails, we are shooting ourselves in the foot. I have a hard time keeping my jaw from falling to the floor when I hear someone say that … Continue reading →

Do Think That You Can’t Afford To Work From Home?

If you are considering leaving your job to become a home-based professional but you are not sure if you can afford it, there are a few things that you may want to consider. Leaving the traditional work world to work at home does have a cost associated with it, but have you considered what it costs you to remain in your current work situation? This information is pertinent for all people considering home-based work, but it may have the biggest impact on parents of children who are not yet old enough to be in school. Many parents of young children … Continue reading →

Is Your Business On Facebook?

If you automatically think “time waster” when you hear the word “Facebook”, you may be missing out on an easy and effective way to promote your home-based business. Everyone is on Facebook these days, including businesses of all sizes. Facebook is a good tool for reaching out to and interacting with your existing and potential customers to build and maintain interest in your products and services. It is not difficult to build a presence for your home-based business on Facebook. Simply create a Facebook account for yourself, even if you do not plan to do much social networking besides administering … Continue reading →

Business Marketing 101: Creating a Portfolio

In this blog we are going to be looking at the benefits to creating a portfolio. Depending on the nature of your home business, this could be a great way to market your work. I remember when I used to serve on the interview committee at my children’s school. I enjoyed being part of the process and was always impressed with teachers who brought in a portfolio of their work. You can talk about your work and what you do but showcasing it through a portfolio takes it another step. There is a lot of creativity that can go into … Continue reading →

Have You Thought About Having More Than One Home-Based Business?

As if running one home-based business is not enough, some home-based professionals juggle two, three, or even more home-based businesses. The reasons that people choose to have multiple businesses are as diverse as the combinations of businesses that they own. If you are thinking of starting your own business but you are not sure whether you are comfortable directing all of your time, energy, and resources into one business then you may want to ponder whether multiple businesses would work better for you than just one. For example, some home-based professionals have seasonal businesses that they only operate for part … Continue reading →

Marketing Your Home Business

No matter what type of home business you run, marketing your business is important if you want to see it grow. So here are some ideas on how you can do this. You first want to have a quality resume available. You can research ideas on how to create a resume or even pay a professional to do it. Just be sure that it is professional and clear-cut. Think outside the box when it comes to your experience and skills. You also want to make sure that you keep your resume updated. As you gain new experience, skills or jobs … Continue reading →

Party Planning as a Career

Are you organized and love a good time? Then becoming a party planner might be the perfect career for you. Think about the types of parties that you would be interested in planning. Do you want to focus on one particular type or could you expand your business to include all types such as office parties, birthday parties, corporate events and weddings. It’s important to establish from the beginning where your focus is going to be. Because the next step is determining what your startup costs are going to be. The more types of parties you want to plan, the … Continue reading →

Working At Your Business vs Working On Your Business

If you are like many home-based professionals, you may spend a lot of time working at your home-based business while spending little time working on your home-based business. There is an important distinction between working at your business and working on your business, and both things are important to your continued success. When you are working at your business, you are doing the actual work that your customers or clients have asked you to do – writing the articles, selling the products, baking the cookies, or whatever it is that you do in your business. When you are working on … Continue reading →