Search Results for: blog dont forget to keep your web site updated

How Much Can Your Customers and Clients Do on Your Website?

Are you truly optimizing the capabilities of your web site for your home business? If you are simply using your business web site to share and disseminate information, you might be missing the boat. People should be able to submit orders, do research, ask questions and even connect with one another on your web site in order to take full advantage of the possibilities. Several years ago, a web site was seen more as a way to market and augment a “bricks and mortar” type businesses. We knew we needed to have a web site, but really more as a … Continue reading →

Does Your Web Site Have a “Culture”?

By now, you probably know that I think unique is good when it comes to a home business and how we market and promote ourselves. In my opinion, we don’t want to look and sound and seem like everyone else and this goes for our web sites too. If your business web site looks like a copy or a template of hundreds of other web sites, you might not be making the most of your online presence. I think that a web site should have an “image” and a “culture” that lets people know what you about and helps separate … Continue reading →

Fresh “Copy” is Important

In marketing and public relations talk, “copy” is a word for text materials that tell customers about your business. This could be written text on your web site, in marketing materials, e-mails, articles, or other ways you might get the word out about your products or services. The key to effective marketing and promotions it to make sure that your “copy” stays fresh and purposeful and that your prospective customers actually read it. Good advertising and marketing copy puts the focus on the customer and how your product or service can make their lives better, easier, etc. You may have … Continue reading →