Search Results for: blog dont overdo the incentives

Just Because Customers Aren’t Making a Fuss, Doesn’t Mean They Don’t Need Your Attention

They say that the squeaky wheel gets the grease and that can definitely be the case when it comes to your customers. When you stop to think about it, you might find that you are spending the bulk of your attention on those customers who complaint and are “high maintenance” and some of your better customers may be going unnoticed and uncultivated. Those quiet, easy-going customers still need some attention too! It can be so easy to take our best customers and clients for granted. We get used to their easy-going ways, how they always place their orders or pay … Continue reading →

Let Customers See and Touch Your Product

There is absolutely nothing like “hands on”–that is why so many business offer samples, put out touchable displays, and why people flock to see demonstrations at conferences and events. People want to touch, feel and taste something before they actually plunk down their hard-earned money to purchase it. Whenever you can in your home business, put your product or services right in the hands of those customers and prospects you home to sell to. Think of your own purchasing habits–aren’t you more likely to buy a car after you have test driven it a couple of times? And, if you … Continue reading →

Sometimes, Flattery Works

One technique that does sometimes work when trying to attract and appeal to customers and prospects is to use a little flattery. I’m not talking about overwhelming or over-the-top flattery here, but there is language and an approach you can use that can inject a little flattery into your sales and promotional approach… Flattery is not terribly complicated and you have probably responded to flattery in marketing and sales without even realizing it. Marketing that takes the “You are a discerning shopper with high standards and you know what is best for your family” is taking the flattery approach. What … Continue reading →