Search Results for: blog finding your target audience

Finding Newcomers

Newcomers—those who have just moved into a neighborhood or town, or those who have just joined an organization or group—can be a great opportunity for a small home business. Finding and attracting those newcomers as prospective customers and clients can be a bit of a challenge, however. So, how DO you tap into the newcomer market for your home business? In order to find the newcomers, you need to get yourself in the places where newcomers frequent or where others know about these new arrivals. That could mean your chamber of commerce, neighborhood association, church, neighborhood schools, etc. People with … Continue reading →

Your Target Market Doesn’t Exist in a Vacuum

I think one of the things that can be challenging when getting used to running a business is being able to think of your target market and your clients and customers as complicated–your market is also other markets. Your target market does not exist as an entity all unto itself. Putting it simply–the same people who buy tires, also buy laundry soap. The same individuals who save money to send their kids to school, also go on vacations. We are all competing to attract overlapping markets. Understanding how people are apt to make purchasing decisions and how markets interact and … Continue reading →

Think You Know Your Market? Don’t Get Too Complacent

Things change. That seems to be the basic fact of life whether in business or all other aspects of this human existence. Even if you have spent a good amount of time identifying and getting to know your home business’ target market, it is a good idea to NOT get too complacent. Even if you think you know your target market and business demographic like the back of your hand—it pays to avoid complacency and put continuous energy into staying in touch. When I talk about how your target market might be continuously evolving and changing, I do not just … Continue reading →

Finding Your Target Audience

You’ve likely heard the term “target audience” as it relates to marketing and public relations. But, have you given much thought to exactly who or what your target audience is? Do you know who wants and needs to purchase your products or services? Here is some information on how you can explore and evaluate your target audience: It can be incredibly productive for you to take the time to figure out who your target audience or target market is. Otherwise, you may do hit and miss marketing or broadcast marketing hoping to reach potential customers. By defining who you market … Continue reading →

Homeschool Curriculum Review: Educator.com

I was introduced to a new online education program called simply Educator. This website is geared toward higher level high school instruction, more specifically, AP level courses. Through the use of video instruction by some of the brightest minds in the country, a student is able to participate in an online lecture course with a teacher that would no be available to them on a local level. This is a subscription based program that brings unlimited access to the entire database of courses, teachers, and instructional materials. Whether you student needs to learn Chemistry from beginning to end, or just … Continue reading →

Author Interview — Karin Abarbanel

Today we are joined by author Karin Abarbanel, who has just released a wonderful new how-to book. Karin, thank you for joining us. Your new book, “Birthing the Elephant,” is targeted to women who want to start their own businesses. I’m curious why you wrote a book specifically geared to women. What are the hurdles a woman will face as opposed to a man who wants to start his own business? Great question! Actually, some of the very positive reviews we’ve received for Birthing the Elephant are from men launchers who are finding it very helpful. I think this underscores … Continue reading →

Offer Tips and Advice (for Free)

Looking for ways to connect with your customers, clients and prospects? Trying to figure out how to position yourself as a reputable and valuable resource in your market? Sharing tips and information and becoming a trusted “expert” can be a great way to accomplish those challenges. This is one of the ways a web site can be so useful in promotions and marketing. In addition to products and services, a business can provide tip sheets, links to valuable articles, and educational resources pertaining to the type of business. While people might be shopping and looking for a particular product, they … Continue reading →

Starting a Scrapbook Club

Do you feel all alone in your scrapbooking endeavors? Perhaps none of your friends or family scrapbooks, and you don’t really know anyone that does. Without telling you to stalk regulars at your local scrapbook store, it is challenging to find others who share your hobby that live nearby. Enter, the scrapbooking club. This is a great way to get others interested in scrapbooking as well as finding and meeting others in your area that scrapbook. It is very easy, with a little work, to start your own scrapbook club. Step one: Find a location. Perhaps you have a spot … Continue reading →

Geography Still Matters

I know that the world wide web has changed the way we socialize and do business. It is so much easier to make contact with people all over the world and this reality can lead us to believe that geography is no longer a factor in our business networking, marketing and other relations. But, I believe that geography is still a consideration we need to contend with when it comes to our home businesses. People still talk to people, and we still make face-to-face friends and have face-to-face conversations. We still throw and go to parties and we still strike … Continue reading →

How Quick and Easy is TOO Quick and Easy?

I am all for quick and easy. In fact, we live in such a fast-paced world with so many technological improvements and advancements—we Westerners have come to expect that things will happen instantaneously. When it comes to our home businesses, however, we really need to work at balancing quick and easy with efficiency, thoroughness and complete customer service. It can be a difficult business reality to balance. We have to be able to compete and that often means a quick turnaround and ability to meet very steep deadlines. But, we also need to do quality work and make sure that … Continue reading →