Fresh “Copy” is Important
In marketing and public relations talk, “copy” is a word for text materials that tell customers about your business. This could be written text on your web site, in marketing materials, e-mails, articles, or other ways you might get the word out about your products or services. The key to effective marketing and promotions it to make sure that your “copy” stays fresh and purposeful and that your prospective customers actually read it. Good advertising and marketing copy puts the focus on the customer and how your product or service can make their lives better, easier, etc. You may have … Continue reading