Fresh “Copy” is Important

In marketing and public relations talk, “copy” is a word for text materials that tell customers about your business. This could be written text on your web site, in marketing materials, e-mails, articles, or other ways you might get the word out about your products or services. The key to effective marketing and promotions it to make sure that your “copy” stays fresh and purposeful and that your prospective customers actually read it. Good advertising and marketing copy puts the focus on the customer and how your product or service can make their lives better, easier, etc. You may have … Continue reading

The Money Saving Mom’s Budget

When it comes to frugal living, fresh inspiration is often hard to find. Oh sure, we do what we can, from attempting a budget to washing out baggies in order to save money. Often, the problem, though, is that we aren’t armed with a solid start to finish plan. Crystal Paine’s book, The Money Saving Mom’s Budget gives you that plan, and explains the importance behind each step. I haven’t seen anything this good since Amy Dacyczyn’s The Tightwad Gazette, a book on frugal living that has now pretty much obtained cult status. Paine’s book, however, is updated with more … Continue reading

Do You Have the Makings of a Good Wife?

I ran across a copy of an old article from “Housekeeping Monthly,” the May, 13, 1955 edition. The title of the article was, “The Good Wife’s Guide.” After reading through it, all I could think was, “Boy, times have changed!” The expectations of a wife from 1955 are very different than now. Here is a summary of what made a good wife in the year 1955: A meal that was ready and waiting for her husband Taking 15 minutes to refresh and touch yourself up (for added measure, put a ribbon in your hair) Clear away any clutter in the … Continue reading

Reasons Why You Should Transcribe Genealogy Documents

Transcription is something that many genealogists tend to procrastinate about. This could very well be due to the fact that transcribing records is tedious, dull, and time consuming. You may view the act of transcribing records as task a that gets in the way of your ability to continue your genealogy research. Even so, it is very important that you transcribe the genealogy related documents that you have collected. When it comes to genealogy, the word “transcription” means the act of copying a record exactly as the original actually appears. This is a skill that isn’t practiced as often as … Continue reading

How To Evaluate A Business Opportunity

Anyone can say anything that they want to say online. People can make up identities and pretend to be whomever they wish. The same holds true for home – based business opportunities. There is a person or a group of people behind every home-based business opportunity that you see on the internet, and they may not have your best interest at heart. Since it is the beginning of the year, many people have found fresh inspiration to work on making their dreams of becoming a home-based professional come true. Falling victim to a home-based business scam can not only set … Continue reading

Unrefrigerated Guacamole and Salsa Lead to Food Poisoning

I know that we are not supposed to leave foods such as potato and pasta salad unrefrigerated for very long for fear of food poisoning, but now we can add guacamole and salsa to that list. The Centers for Disease Control (CDC) released a study this week that said almost 1 in 25 occurrences of food poisoning was due to guacamole and salsa that had been left out. Yikes – those are two of my favorite condiments at a Mexican restaurant. Even more alarming is the fact that the CDC said this rate is double what it was a decade … Continue reading

When Angels Intervene to Save the Children – Hartt and Judene Wixom

In May of 1986, David Young stormed into the elementary school in Cokeville, Wyoming, and took over one hundred and fifty children and their teachers hostage. I was ten years old at the time and barely remember the news stories about it, so reading this nonfiction book about the tragedy was fresh to me. However, I somewhat misspeak when I call it a tragedy, for while it was truly a frightening and life-changing experience, it was also a miracle. David Young was mentally disturbed and believed that if he were to kill the children in the school, when they reached … Continue reading

Business Basics—Make Font Big Enough and Easy Enough to Read

You might be inspired by creativity, or simply the availability of all those fabulous fonts that come with your desktop publishing or word processing software on your computer—but, as a small home business owner without the likely benefit of a graphic design team to keep you on track, you might be tempted to use font and “typeface” in your marketing and business materials that will actually be a TURN OFF to customers and prospects. As always, you’ll want to keep your target market and demographic in mind. The younger the market, the more likely they will be able to read … Continue reading

Geico Insurance “Cavemen” To Become ABC Sitcom

Entertainment reporters and Hollywood watchers seem to have mixed reviews about ABC TV Studio’s decision to create a television comedy sitcom featuring Geico advertising characters. The Caveman series will be based on the personalities created for the recent campaign pressing the fact that Geico Insurance is so simple to sign up for that, “Even a Caveman can do it.” It won’t be the first time a commercial character has grown into a television series idea. Some critics think “Caveman” will turn out the same as all the past. Many of the past TV shows that have been produced based on … Continue reading

Entering High School

Going into high school can be an exciting time for any student but it can also be a scary time. It is no secret that most eighth graders are apprehensive about entering high school. In most cases, high schools are larger than their local junior high. New students fear getting lost and not being able to find their classes. There are usually more students as well as more teachers to deal with. All in all, starting high school can be quite stressful. Here are some tips that parents can use to help make this transition easier on their child: Take … Continue reading