Should You Include Alcohol in Your Business Meetings?

Business etiquette can seem like a daunting world to be understood—there are all sorts of unwritten rules and expectations to be learned when one goes into business. Some of them might be very unique to your field of industry, or to your local or regional area. One such consideration is alcohol—should you or should you not include alcohol in your business meetings and gatherings? In my years of working with various businesses and groups, I have found alcohol to be a very interesting custom. Working with performing arts organizations and businesses, alcohol was always present at just about every activity—from … Continue reading

Gathering Suggestions From Your Customers

Ever noticed how large businesses and corporations are constantly asking customers and clients for feedback? From suggestion boxes to “tell us how we’re doing”—successful businesses actually WANT to know what their constituents think of the job they are doing. Many business owners will tell you that some of their most innovative ideas and grand solutions (not to mention new product lines and services) have come from customer complaints and ideas. So, how can you, as a small, home business owner gather suggestions from your customers and clients? Actually, as a small business, you should be closer to your customers and … Continue reading

How Long Has it Been Since You Thanked Your Customers or Clients?

I’ve written before about the importance of cultivating and nurturing clients. Drawing on my years of experience working in nonprofit public relations and fund raising, I thought it might be useful to touch on the importance of saying “Thank You” to our customers and clients. What the experts say is true, you can really never say “thank you” enough! There are so many ways to show your appreciation and say “thank you” to a customer or client. There is always the brief “thank you” that comes with the close of a conversation or sale—but if you really want to create … Continue reading

Launching A New Product or Service

So, your business is humming along nicely and you have established a good client or customer base and you are feeling confident in the products or services you offer—so confident, in fact, that you are ready to try something new and introduce an entirely new product or line or service as part of your home business. Well, there is a big leap between “wanting” to do something and actually getting to the successful launching—so how do you get from wanting to doing? It really all comes down to planning. The more organized and detailed your plan for launching something new … Continue reading

Asking for Referrals

One of the best ways to grow your business and increase your marketing efforts is through recommendations and referrals from your current clients and customers. Sometimes, this happens spontaneously without much effort from you, but often gathering referrals takes some effort. Are you interested in finding out better ways to ask for referrals? Here are some suggestions… Make it easy for current customers to give you referrals or make recommendations about your work. You can do this by providing materials that they can pass on to their friends and families or offering incentives for passing the word along. Some businesses … Continue reading