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Acquiring Lists From Networking Activities

Of course, the main reason we all attend networking activities is to grow our businesses. By making contacts and spreading out our sphere of influence, we give ourselves an increasingly broad collection of prospects. In addition to handing out and collecting business cards, and relying on our memories to make the most of networking activities, many times there are lists available of the other people in attendance. It pays to find out about those lists, and understand the protocol or restrictions in using them. If you attend a conference or workshop, chances are a list will be provided of all … Continue reading →

Keeping Your Mailing List Up-to-Date

You can come up with the most fabulous marketing materials in the world, and you can invent all sorts of creative ideas for getting the word out about your home-based business, but if you don’t have an accurate and useable database or mailing list then all that creativity won’t be fully utilized. It is important to keep your contacts and mailing lists cleaned out and up-to-date, even if you only mail a few times a year. The most useable mailing list will be one that is in an accessible format. I’m sorry, but the rolodex is out and now if … Continue reading →