Search Results for: blog hiring a publicity specialist or consultant

Hiring Extra Help for Trade Shows or a Seasonal Rush

Most of us here who operate our own home-based businesses do so as sole proprietors. We are, as the old folks say, chief cooks and bottle washers. But as our businesses grow, or at times when we have a seasonal rush or need to staff a trade show, we may need to take on some additional help. This can be a daunting proposition for someone who is used to going it alone. The first big decision (after whether or not to even hire extra help) is whether to do so above or below the table—many people think that they can … Continue reading →

Hiring a Publicity Specialist or Consultant

I write often about all the ways that you can do marketing and publicity for your home business yourself. After all, for most of us, it doesn’t depend what sort of business we are in or what we are offering, marketing and public relations is an issue. Sometimes, however, the need may arise to find a “professional” to help with your promotions. Perhaps you are too busy with other elements of your business or are planning a large expansion that will need marketing beyond the realm of your experience. Here are some tips for choosing and hiring a publicity specialist … Continue reading →

Promotional Video or CD Brochures

Stuck in the world of paper marketing materials? With the world wide web and all the technology available, it seems a shame not to venture into more interactive and visual means of advertising. One type of marketing that might work for your home business is the promotion video or CD (or DVD)—this can be a great way to let people know what you are all about in a progressive and technologically advanced way. Of course there is always the expense. It’s true that production of a promotional video, CD, or DVD can be expensive. You may be able to keep … Continue reading →