Search Results for: blog how can you make your business more visible

Decision Making Tips for Business and Personal Choices

It just occurred to me that sometimes, the way that a person conducts himself or herself in his or her business can be quite different from the way that same person conducts himself or herself in his or her personal life. I’m going to be talking about decision making today, and I realized that I have no trouble at all making decisions, even very major decisions, about my home – based businesses. I gather information, weigh my options (briefly and logically), and commit to a course of action. Believe it or not, the decisions that I have trouble making are … Continue reading →

Don’t Be An Island

A family is an island, I don’t know who said that but it’s true. When you are a single parent it can feel like your family is a tiny little 500 square foot island in the middle of a vast ocean. Being a single parent is a lot of work, especially when you children are young, there really doesn’t seem to be any down time until they are in bed. Then they become teenagers and in many ways are even more work. The lure of the forbidden along with peer pressure makes it more important than ever that you are … Continue reading →

Brand Yourself

Branding yourself is important in a virtual or non virtual business world. Branding yourself and your company will make you more visible. Visibility is one key component to business success. If no one knows who you are or what you do they cannot hire you, buy from you, or work with you. Having a brand gives you instant credibility and expert status. There are thousands of business owners in your field so appearing to be an expert will be crucial to growing your business. Of course, this is not to be confused with smoke and mirrors. Smoke fades and mirrors … Continue reading →

Corporate Policy and Mission Statements For Your Home Based Business

As a home-based professional, you may feel that you do not have any use for some things that are part of the world of traditional work. Things like corporate policy and mission statements may seem like they do not apply when you work for the firm that I like to call “The Office of Me, Myself, and I”. You may want to rethink this, though, because “corporate” policies and mission statements are not only relevant to home-based professionals, they are useful too. How many times have you worked through a situation with a client and arrived at a satisfactory result, … Continue reading →

The Biggest Problem with Church

Sometimes the biggest problem with church is people. Don’t get me wrong, it’s not that I don’t like people, I do. But I’ve come across a few incidents recently where people, and I’m talking Christian people who are part of the church, have been downright rude and unfeeling towards others. One that struck me particularly and I have see this a lot is where two or more people are engaged in a conversation and another person comes up and immediately cuts into the conversation and starts to talk as though what they have it say is more important. More often … Continue reading →

Getting Teens to Dress Conservatively for School

I realize that this subject is interpretable and perhaps a bit controversial, but the way teens dress for school really does affect their education. Take for instance, the Cobb County GA Teen who liked to wear women’s clothes to school and the disruption that three days in skinny jeans caused. While most teens don’t go nearly this far to express their personal style, they do love to push boundaries, and they often push them too far. Just five years ago, low rise jeans for girls were pushed to the extreme. It was common for girls to wear these jeans to … Continue reading →

Exercising on the Road: No Excuses

Hopefully, you have been inspired by the change of seasons (and perhaps my blogs) and are now a few weeks into your new fitness routine. Now that you are advancing nicely you want to make sure you stay on track. This means following your exercise regime regardless of if you are at home or on the road. Whether you are traveling for business or you’re taking a short family vacation, being away from your gym shouldn’t be an excuse to halt your workouts. Executing your fitness plan on the road may be challenging, but it’s not impossible. Instead of looking … Continue reading →

Are You Getting the Message Out?

It has been a while since I have written much about marketing and promotions but I was talking to another business owner recently and she asked me a great question: “How do you know if you are getting the message out?” How indeed?! We know we need to spread the word but how do we know if we are successful in our efforts or if we need to do a little more to make sure we get the message about our home business operation out and about? One of the points I like to make is to remind people that … Continue reading →

The Power of the Press Release: How to Unleash It in Six Easy Steps

Once you understand the potential of a press release, it helps to know the best way to unleash its power. I like to use the following six steps. Step 1: Pinpoint Your News Item If you can’t do this, don’t bother proceeding to any other steps. You MUST have a news item to center your press release around. Period. Take mine for example. Last week I had two new writing credentials to promote: Casting On, Binding Off, my latest Amazon Shorts release and the Bylines 2008 calendar I’m part of. Most authors make the mistake of thinking a new release … Continue reading →

The Power of the Press Release: Understanding Its Potential

Press releases are perhaps the most valuable tool for garnering “free” press and publicity any business can employ. I put free in quotes because nothing is ever truly free, is it? You do have to invest time in writing and distributing press releases. (This is assuming you’re doing it yourself. If you hire out, well, then it’s definitely not free.) But that’s the beauty of press releases. They allow you to save money on marketing while potentially netting huge results because you can do it yourself. “Sounds nice, but they wouldn’t work for me.” I used to think that too. … Continue reading →