Search Results for: blog how easily can your customers reach and find you

Business Marketing 101: Creating a Website

In this business marketing 101 series, I have talked so far about the importance of a resume and a portfolio. In this blog I am going to be talking about the need for a website. Virtually every home business should have a website. A website is a great way to market your business. The first reason is that you can potentially reach millions of people. Of course, you might not have that kind of goal in mind but the point is that you can reach many more people through this means than you can in any other way. Another reason … Continue reading →

Try Thinking Globally

I am not going to advocate that we all try to take our small home-based businesses to an international level. I am, however, going to suggest that by thinking of ourselves as part of a world-wide or global economy, we might be better able to plan and steer our home-based businesses to success. Gone are the days of the small cottage industry that only does business with customers within a 20-mile radius. Many of us may “look” like a traditional tiny home-based business, but our customers and clients are all over the world. We may even find that we are … Continue reading →

Have a Virtual Garage Sale

Want to make some extra cash? Why not host a virtual garage sale? There are many benefits to hosting a virtual garage sale compared to your average, normal, put everything out on the front law, type of sale. First of all, you won’t need to haul all of your stuff outside; second, you don’t have to worry about the weather; and third, you can take your time sorting and selling your items. A virtual garage sale may even give you a better monetary return for your stuff. What is a virtual garage sale? Well, basically, you showcase your stuff online … Continue reading →

Dealing With Different Generations

It is a rare situation in our home businesses where we are only interacting with people who are of a specific generation. While some industries seem to cater to a specific demographic or generation, we most often find ourselves dealing with individuals who might be senior citizens, or young parents or even teenagers. This can be one of the challenges of operating a home-business—learning how to interact and work with a variety of people of different ages. Recently, I read an article in my local newspaper about the various work ethic realities of different generations in the United States—specifically how … Continue reading →

How Easily Can Your Customers Reach and Find You?

Are you making it hard for your customers to get to you? In this day and age of technological advances, people expect instant access. While this may not actually be a good thing and we definitely need to set some boundaries and limits around how much we work (this can be hard enough with a home-based business!), we also need to compete in a business world where customers will go to the companies who can be the most accessible and meet their needs in the quickest, most complete way. Can your customers get to you when they need to? This … Continue reading →