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Make Announcements about Your Business

When you hear the word “announcement” perhaps you think of a town crier with a huge megaphone hollering and making big sensational statements? Or, perhaps, you think of a simple press release that states a story or new development? It is important that we incorporate the use of announcements into how we market our home business. In fact, many businesses make very good use of keeping regular announcements about their latest developments, sales, and other details in front of the public eye. The great thing about announcements in the business realm is that they can be incredibly brief and simple … Continue reading →

Using On-line Press Releases

In the old world of press releases, a narrative was written up on paper, copied, and then mailed or faxed out to a press and contact list. It could be incredibly time consuming and require a bit of a budget. Now days, however, a press release can be distributed entirely using the internet and can save time and money. For a small home business this can be a very efficient way to boost the marketing efforts. The writing of a press release is still the same as it always has been. The great thing about the advent of on-line distribution, … Continue reading →

Follow-up and Follow Through is Critical

If someone was to ask me what I think is the most important element in business (and one that I struggle the most with) I would have to say follow-up. In this busy, hectic, time-poverty world we live in—it can be so common to let things fall off of our plates instead of trying to keep up with all those projects and prospects. The most successful businesses are those where follow-up and follow through are the orders of the day… I’ve already confessed that this one can be tough for me personally—I really do get overwhelmed and have found that … Continue reading →

The Power of the Press Release: How to Unleash It in Six Easy Steps

Once you understand the potential of a press release, it helps to know the best way to unleash its power. I like to use the following six steps. Step 1: Pinpoint Your News Item If you can’t do this, don’t bother proceeding to any other steps. You MUST have a news item to center your press release around. Period. Take mine for example. Last week I had two new writing credentials to promote: Casting On, Binding Off, my latest Amazon Shorts release and the Bylines 2008 calendar I’m part of. Most authors make the mistake of thinking a new release … Continue reading →

The Power of the Press Release: Understanding Its Potential

Press releases are perhaps the most valuable tool for garnering “free” press and publicity any business can employ. I put free in quotes because nothing is ever truly free, is it? You do have to invest time in writing and distributing press releases. (This is assuming you’re doing it yourself. If you hire out, well, then it’s definitely not free.) But that’s the beauty of press releases. They allow you to save money on marketing while potentially netting huge results because you can do it yourself. “Sounds nice, but they wouldn’t work for me.” I used to think that too. … Continue reading →

Doing Radio Interviews

I have written before about working with the press and using press releases to promote our home businesses, but I was working with a client recently to prepare the company for doing a couple radio interviews and I thought this might be a good topic for us to talk about here. It does not always have to be print and newspaper press that you generate for your business, the radio can be a great way to promote your home business. When you send press releases to radio programs and stations, you can let them know that you are available for … Continue reading →

If You Send Press Releases–Be Sure to Follow Up

It has been a long time since I have written about sending out press releases as a way of promoting your home business. Some people do it as a matter of course, letting the local, regional or national press know when they have expanded their product line or are making other changes to their business, and others have yet to give this type of “free” publicity a try. If you do send out press releases, however, it is important to make sure that you do not just send them out and let them die–you have to follow up with phone … Continue reading →