Search Results for: blog let customers see and touch your product

Three Home Businesses that Can Get You Out of Debt

To speed up your debt recover, consider starting a home business. It can help you earn extra income that can be applied directly to paying off your debt. Best of all? Most home businesses can be done at home, on your terms, and take as much time as you want to spend. This makes home businesses ideal for retirees, stay at home moms, stay at home dads, and even students. In fact, any one can start a home business to get out of debt. When selecting a home business to pursue for the goal of getting out of debt, it … Continue reading →

Another Seasonal Home Based Business Idea

This holiday season, if you are one of many home-based professionals who expects his or her work load to decrease, you may wonder whether there any short-term things that you can do to make a little extra money. Of course, you may relish the reduction in work because it frees you up to spend more time with family or do holiday projects, household projects, and all of those other things that you have wanted to do but have not been able to fit into your schedule. The great thing about choosing to offer a seasonal service such as baking (which … Continue reading →

Growing Your Facebook Fan Page Series, Part 3

Growing your fan page will be work but it can be fun. You will have a chance to meet new business owners, bloggers, and customers. Enjoy the process. The more you enjoy it the more your page will be contagious. Yesterday we discussed the importance of tagging and making those in your core group feel special. Do not misunderstand and think these actions are disingenuous. If your actions are simply for the cause of self promotion then it will shine through and any benefit to these methods will be lost. You need to be sincere in helping your customers and … Continue reading →

Have a Merry Minted Christmas

I don’t drink, but walking into Target or Wal-Mart right now makes me want to run home and pour myself a boot of something stronger than beer. Tis the season for breakouts and breakdowns. Seriously. Have you been to the mall recently? Retailers have dumped their Halloween costumes and candy; bypassed Thanksgiving paraphernalia; and are shoving Santa down customers’ collective throats. Fa-la-la-la. We’re not even 85 hours into November and I already feel my inner Christmas Grinch bubbling up from the bowels of my being. How can I feel so behind on Christmas preparations when I still have buckets of … Continue reading →

Baby Registry Problems

My wife and I have been having problems with our baby registry at a certain national retail chain of baby related goods that will remain unnamed. If you’ve been reading this blog you know that I am currently a doctoral student in the arts, particularly theatre, but what I haven’t said before is that I have an undergraduate business degree. I worked for a number of years as a lead teller at another national bank before the questionable ethical behavior (at least at those lower levels) made me too uncomfortable to continue cashing in in the business world and I … Continue reading →

Are You Offering Anything Original?

One of the things that sets us apart in our home businesses from others in our market is when we do or offer something completely original. Whether it is a product, a service, or the way we go about doing business (our service delivery), if we can offer something original, it will differentiate us and may help us to attract and keep clients and customers. It is hard to be original! It can seem like everything has already been done and been done over and over again at that. People are constantly coming up with new inventions and products, however, … Continue reading →

Your Contact Information Should Be on EVERYTHING

I know this seems like simple advise from Marketing and Promotions 101–but many of us here ARE business beginners. It doesn’t hurt for us to remind ourselves of some of the most basic, tried and true business truths. One of which is to make sure that every thing you hand out, every web page, every piece of mail you mail or email you send–all of it has your business contact information on it. This only needs to be one line and should include your business name, logo, address, phone number, fax number and web address. E-mail has become a necessity … Continue reading →

How Do You Get People To Visit Your Trade Show Booth?

Many of us who run our own small and/or home-based businesses utilize conferences and trade shows as a way of marketing our products. If you are new to the booth business, you may be wondering not only how you create a visually appealing booth, but how do you actually get people to come over and visit you? It isn’t necessarily the same thing… Here is what I learned in doing events and working with exhibitors—people want to touch things. I know it seems incredibly simple, but the more things you have that invite people to pick them up, touch them, … Continue reading →

What is the “Clincher”?

I wrote yesterday about how to use “attention grabbers” in your marketing and as you go about promoting your business. I realized that if you have an attention grabber at the beginning, you really need to have something to “clinch” the deal at the end. I thought it might be worth our time to talk about ways to use “clinchers” in our business marketing and customer cultivation too. The goal of a good clincher is to seal the deal. You’ve come so far, you’ve cultivated and nurtured and explained all the benefits of your product or service and now it … Continue reading →

Using Attention “Grabbers”

Before you can make a sale or convert someone from a prospect into a customer—you first have to get their attention. Some relationships take time to nurture and cultivate, but it doesn’t hurt to develop some savvy with using attention grabbers in your marketing materials. If you are interested in exploring ways to use attention grabbing statements, phrases or words in your marketing materials (or letters or anything else you might be using to attract customers and clients)—look at things like slogans, headings, salutations, opening statements, whatever a prospect is likely to see first. Word selection is important, but so … Continue reading →