Search Results for: blog making the most of your email signature

Keeping All Your E-mail Accounts Organized

I am not exactly how I have collected different e-mail addresses and accounts over the years. I remember what a big deal it was a decade or so ago when I got my very first e-mail address, and now, I’ve had various accounts for jobs and work and changed providers a time or two. Keeping all of that information organized can take some effort! If only it was just a matter of changing an e-mail account or provider and getting on with things. Unfortunately, you may have used a specific e-mail address on one web site or link, and another … Continue reading →

Keeping Your E-mail Addresses Current

It is becoming increasingly “standard practice” for more and more businesses to do a lion’s share of their marketing over e-mail. This means that a small home business owner needs to learn how to manage distribution lists—including acquiring them, keeping them accurate, and learning how to NOT abuse those e-mail addresses. One thing you will find early on is that every time you send out a group or broadcast e-mail, you are likely to get several “bounces”—unless you manage and respond to those bounces, your e-mail marketing can quickly become inefficient and obsolete. When you get an e-mail bounce, that … Continue reading →

Making the Most of Your Email Signature

By now, I am sure we are all on board with the fact that email is here to stay and we’ve even played around with how important our email is to our home businesses. BUT, are you making the most of your email to promote and market your business? It might be as easy as making some adjustments and changes to your email signature. It is quite easy to set your email setting (regardless of whether you are using Outlook or some other email program) to have a set “signature” line at the bottom of every e-mail you send. You … Continue reading →

Scrapping Love Quotes

Even on the most amorous day of the year it would be highly unlikely that I could wax poetic about love the same way that Shakespeare or even Charles M. Schultz did. I’ve tried to write fluffy marshmallow proses and toyed with penning puppy dog, unicorn and rainbow haikus, but the end result always spells F-A-I-L more than L-O-V-E. This inability to express my heartfelt feelings on paper makes it tough to come up with original love-themed layouts for my Valentine’s Day scrapbook. Fortunately, what I lack in originality I more than make up for in ingenuity. For the last … Continue reading →

E-mail Marketing—Make Sure You Let People “Opt Out”

In some of the work I do, I use e-mail as a major marketing tool. I have found that many people are now afraid of using e-mail for marketing, fearing that they will be considered “Spam-ers.” There is a way to be respectful and not annoying, and still have the ease and inexpensiveness of e-mail marketing. When I do e-mail marketing, I e-mail only to those people who have said that they want to be contacted this way—either by giving their e-mail or registering (on paper or web site) for e-mail updates. This is not enough, however. I think it … Continue reading →

Business Basics—Make Font Big Enough and Easy Enough to Read

You might be inspired by creativity, or simply the availability of all those fabulous fonts that come with your desktop publishing or word processing software on your computer—but, as a small home business owner without the likely benefit of a graphic design team to keep you on track, you might be tempted to use font and “typeface” in your marketing and business materials that will actually be a TURN OFF to customers and prospects. As always, you’ll want to keep your target market and demographic in mind. The younger the market, the more likely they will be able to read … Continue reading →