Search Results for: blog materials should be jargon free

How Much Personal Information Should You Put On Your Business Web Site?

Personal connections are important and for those home business that rely on a web site to share key information and generate business—many find that sharing some personal information about the business owner is good business. But, how much information should you share? Should you be concerned about protecting your privacy? Is there such a thing as too much information and how much do customers and prospects respond to the personal touch? I know that some small businesses have taken a very “personal” approach to marketing. There are businesses in my home town where the “brand” is the family approach and … Continue reading →

Materials Should Be Jargon-Free

Since a big chunk of my background is in marketing and public relations, I occasionally try to share tips and techniques from my “past life” with small business owners here in the Home Business blog. One of the “no nos” that can hurt your marketing and sales materials is using “insider” jargon and technical language. Keeping a keen focus on who the reader will be and making sure things can be understood, means keeping the jargon to a minimum. So, what constitutes “jargon”? Jargon is slang or terminology that is specific to a particular industry, hobby, or area of interest. … Continue reading →

Have a Great Slogan? Put it On Everything!

It is not enough to simply come up with a catchy or creative slogan to fit your home based business. Once you have gone to the trouble and care to invent something fantastic, you have to make sure you make the best use of it. It really needs to go on everything… The purpose of a business slogan is really marketing and branding. Think of some of the great slogans you remember from popular culture or commercials: “We do it your way” or “Squeezably soft” or “Where’s the beef?” Some of these catch phrases were intentional slogans and others might … Continue reading →

You Want People to Move Around Your Web Site

A web site is not the same as print media. It can sometimes be tough for business beginners to understand or fully comprehend the capacity of a great web site. Many people just copy what they put in their promotional brochure or materials on to the web site and call it good. Having a little repetition can be good for branding–but a strong web presence can do so much more. It might help to think of how YOU use the internet and what you do when you visit web sites. Chances are you do not read each page from start … Continue reading →

Sending Articles as a Way of Touching Base

Do you ever feel like your “reaching out” to prospects and customers (or colleagues, vendors, etc.) is getting boring? Or maybe you have a hard time figuring out when or how to touch base with people without seeming pushy or dorky? One easy way to make a “non asking” connection is to consider sending articles that you think will be of interest to individuals you are trying to cultivate. With the advent of the internet, it has become so easy to include a link or paste a page and send along an article to someone in your contact circle. This … Continue reading →

Homeschool Curriculum Glossary (Oak Meadow- Personal Proff)

Oak Meadow provides curriculum and has an accredited distance learning school. The 30-year-old institution creates independent learning materials for families all over the world. Oak Meadow’s focus is on providing a “firm foundation for academic excellence, while offering new opportunities for learning.” Using Oak Meadow curriculum or their distance learning program, you can home educate children from preschool through high school. Using the distance learning option, completed work is sent to “qualified Oak Meadow teachers for assessment”. Odyssey Learning Services offers the popular Switch on Schoolhouse Curriculum and an accredited distance-learning academy diploma program for K-12, with an emphasis in … Continue reading →