As the holiday season approaches, many home-based professionals will be trying to squeeze more and more things into their already packed days (and nights). With so much to do and so little time, it can be easy to become overwhelmed. The good news is that it is possible to have a productive and enjoyable holiday season without sacrificing your work, your family life, or your sanity. The bad news is that like almost anything else, in order to have a productive and enjoyable holiday season you will have to put in some effort up front. By taking some time to … Continue reading →

If your home – based business has anything to do with ecommerce, you may be rather busy around this time of year. Holiday shopping season has begun, and with shoppers guarding their hard earned money more closely than ever you may be wondering what kinds of things you can do to set yourself apart from your competitors and attract more customers. One of the things that you can do to compete with other online sellers as well as with brick and mortar stores is challenge one or more of the assumptions that shoppers commonly associate with online shopping. One thing … Continue reading →