I had an e-mail from a friend of mine who is building a real estate business in Southern California. She is doing fantastically well, but after running another type of business on her own for years, it is a whole new culture and process and type of business. She’s definitely still learning the ropes. She was sharing with me that her biggest “challenge” is self promotion. To quote her comment she referred to herself as an “anti-bragger in a sea of braggers.” Meaning that she’s feeling as though it goes against her personal nature to really talk herself up! Having … Continue reading →

A few days ago, in my local newspaper, there was a feature story on a couple of Realtors who use fresh-baked cookies as part of their marketing efforts. They offer their own homemade cookies at open houses, workshops, and other job-related activities. Obviously, they are becoming as well known (if not more so) for their baking than their home selling capabilities. I couldn’t help but think this was a great way to set them apart in an otherwise competitive business! Years ago, when my son was in the second grade, he had his own brief home-based business baking and delivering … Continue reading →