Search Results for: blog sharing information about awards and honors

The Power of the Press Release: Understanding Its Potential

Press releases are perhaps the most valuable tool for garnering “free” press and publicity any business can employ. I put free in quotes because nothing is ever truly free, is it? You do have to invest time in writing and distributing press releases. (This is assuming you’re doing it yourself. If you hire out, well, then it’s definitely not free.) But that’s the beauty of press releases. They allow you to save money on marketing while potentially netting huge results because you can do it yourself. “Sounds nice, but they wouldn’t work for me.” I used to think that too. … Continue reading →

Sharing Information About Awards and Honors

We put our awards and honors on our C.V.s and resumes, but once we’ve started our own home business, we may either not know how to share this information in a classy way with prospects, customers, clients, and prospects–or we may forget that it can even make a difference. What happens when you receive recognition and how do you go about sharing that information and using it to help you build your business? Let’s say you are named an important “up and comer” by your chamber of commerce or other business group, or perhaps you receive an award for a … Continue reading →

The Power of the Press Release: How to Unleash It in Six Easy Steps

Once you understand the potential of a press release, it helps to know the best way to unleash its power. I like to use the following six steps. Step 1: Pinpoint Your News Item If you can’t do this, don’t bother proceeding to any other steps. You MUST have a news item to center your press release around. Period. Take mine for example. Last week I had two new writing credentials to promote: Casting On, Binding Off, my latest Amazon Shorts release and the Bylines 2008 calendar I’m part of. Most authors make the mistake of thinking a new release … Continue reading →