The other day I mentioned that one of the best ways to attract more customers to your home – based ecommerce business is to do things that challenge customers’ perceptions and assumptions about purchasing things online instead of in the store. One way that you can do that is, as I mentioned the other day, challenging the assumption that shopping online means paying a lot in shipping fees in exchange for the convenience. Today, I would like to talk about another way that you can set yourself apart from your online and brick and mortar competitors – customer service. While … Continue reading →

If your home – based business has anything to do with ecommerce, you may be rather busy around this time of year. Holiday shopping season has begun, and with shoppers guarding their hard earned money more closely than ever you may be wondering what kinds of things you can do to set yourself apart from your competitors and attract more customers. One of the things that you can do to compete with other online sellers as well as with brick and mortar stores is challenge one or more of the assumptions that shoppers commonly associate with online shopping. One thing … Continue reading →