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Tips on Writing a Press Release

A press release, also called news release or media release, is a written communication presented to those in the media for publication in a newspaper, magazine, online news or blogs, or to be announced on radio or television. A press release can be sent via email, snail mail or faxed. If your press release is considered newsworthy by the editor, journalist or blogger, the release will be published and potentially bring widespread attention to your business. Many press releases are pushed aside due to being poorly written or not written properly. You will need to hire someone to write your … Continue reading →

Writing About What You Do

Promoting a business often means telling the story about what you do and what your business is all about. Many business owners feel comfortable doing just about anything EXCEPT writing. Whether you fear your spelling skills or seize up when you see a blank screen or piece of paper, it might be that writing about what you do is the hardest thing you have to face as a business owner. Since this can be such a great way of promoting your business, however, it might be worth your while to learn how to write about what you do. Writing articles … Continue reading →

Self Promotion: Too Shy or Too Much Ego?

When you own your own business branding is a top priority. You need to promote your business to create a clientele and build a long lasting business. Branding and promoting will require you to introduce your talents and gifts to others. You will need to convince your potential clients you are perfect to serve them as opposed to the other 100 people they could work with. The problem presents when one is not trained in the art of self promotion. It is a fine balancing act between appearing annoying and egotistical or confident and professional. The line is so fearful … Continue reading →

LDS Week in Review June 2nd-7th

Welcome to our Week in Review here in LDS. If you weren’t able to join us throughout the week, here is your chance to get caught up at a glance. We began the week with “Depression vs. Depression,” which talks about the differences in the two definitions of the word “depression” and how we can best support those who are dealing with the effects of the condition. Then we had a book review on “The Master Deceiver,” which talks about the importance of fortifying ourselves against the adversary. We kept on track with our “Dinner Discussions” for the week, and … Continue reading →

A Time to All Things – Recommitting to your Marriage

You are likely thinking that you are already committed to your marriage, why do you need to recommit? There’s a line in a song that was released several years ago by a group called Band-Aid. It was a group of British singers working together to create a single that would donate all of its profits to the starving children in Africa. There was a line in the song that has always jumped out at me and no matter where I have been or what I have been doing – it jumps out at me, especially at Christmastime. It’s Christmas time, … Continue reading →

Saving On Gas With Prices On the Rise (part three)

Continuing the article Saving On Gas With Prices On the Rise (part two), I’d like to focus on some more fine points to save us all money in the gas department. Gas prices are literally jumping everywhere, almost daily. It’s impossible to keep up and pretty soon we might all be destined to never leave our homes (slightly kidding!). Hopefully that won’t happen, but for now, it’s a reality we need to take into consideration. The following are the rest of the great tips I have for saving money on gas! If you have children who ride the bus to … Continue reading →