Search Results for: blog using greeting cards to promote your business

What About Bookmarks?

I was talking to a colleague recently and she explained that she had abandoned business cards—instead she had her contact and marketing information printed on colorful cardstock bookmarks. As a matter of fact, I think she printed them off on her desktop printer, cut them with a paper-cutter, and produced them as she needed them. I thought I might pass on the idea here on the Home Business blog… When I thought about it, I realized that using bookmarks as promotional materials wasn’t new—we had some good success years ago with a nonprofit organization I worked with printing statistics and … Continue reading →

Ways to Use Postcards in Your Home Business

Postcards are a small business owner/operator’s best friend. The small size makes them affordable to print and mail and they can be used in a variety of situations to promote your business and make connections with customers and potential customers. While you don’t have to have your own postcards printed professionally, you may be surprised at how affordable it is. The professional printer can put your artwork, logo, photo, or other image on one side to promote your business, and you can have your return address, Web site, etc. printed on the back–leaving a blank space for your message and … Continue reading →

Handwritten or Computer Generated–Which is Best for Business?

While I am a fan of the handwritten note, I do wrestle sometimes with how best to represent my business and communicate with clients–is it better to send a computer generated, “official” letter and envelope on letter head or special stationary, or will the personal touch of handwriting send a better message? Well, like many business choices–it all depends… I imagine if a person has really scraggly handwriting that is unreadable, then the problem is solved and handwriting is likely out. For the more personal touch, you can select a less “business-y” looking font on your computer or have someone … Continue reading →

Do You Really Need Business Cards?

I don’t have business cards. This doesn’t mean that I haven’t had them. I’ve held various positions where business cards were provided and I’ve even done my own a time or two for my freelancing and consulting work. Over the years, however, I’ve phased out the use of business cards and found other ways of promoting myself and my business that work just as well (or better)—but that doesn’t mean that business cards aren’t still a fine promotional tool for entrepreneurs promoting their home-based businesses. I know other business owners who swear by business cards. It gives them an easy … Continue reading →

Using Greeting Cards to Promote Your Business

Have you been looking for ways to connect with your customers without making a hard sale? There are ways to cultivate and maintain contact with customers and clients and one of those best ways is using greeting cards. It may sound almost too simple to be effective, but this is a classic way to do a little inexpensive marketing and help your clients and customers feel more connected to your business and you. I’ve written before about how to use holidays as part of your business marketing efforts, but some individuals have had good results with general “thinking of you” … Continue reading →