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Using E-mail to Promote Your Business

Since my work background is pretty heavy in marketing and public relations, I have spent a lot of time showing clients how to promote their businesses and organizations. In addition to the obvious, expensive advertising and promotional activities, there are some incredibly cheap and simple ways to get the word out about your home business and one of them is using your e-mail… Now, I’m not talking about SPAM here, or sending unwanted and unappreciated e-mail blasts to all your friends and family. I’m talking about firstly, creating a signature or tag line on the bottom of all your e-mails … Continue reading →

Using Greeting Cards to Promote Your Business

Have you been looking for ways to connect with your customers without making a hard sale? There are ways to cultivate and maintain contact with customers and clients and one of those best ways is using greeting cards. It may sound almost too simple to be effective, but this is a classic way to do a little inexpensive marketing and help your clients and customers feel more connected to your business and you. I’ve written before about how to use holidays as part of your business marketing efforts, but some individuals have had good results with general “thinking of you” … Continue reading →

Considering Consulting?

Consulting does not have to be a full time business—it can be something you do on the side to enhance your home business, or to supplement your more traditional job and get started in some independent contracting work. If you are considering doing some consulting work, here are some things you might think through: What kind of consulting do you have to offer and how do you stack up against the competition? If you have experience in a field that is already crowded with consultants in your community or region, it might be harder to break into consulting work. However, … Continue reading →