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Using the Exclamation Point in Your Marketing!!!

The exclamation point is a powerful little tool. It can create excitement, stress a sense of urgency, and get attention—it can also be overused in marketing and promotional materials. Here are some things to consider in using the exclamation point as part of your home business marketing… As a general rule, you want your marketing materials to be easily accessible. Short sentences or phrases and choosing key words that convey emotion and the “feel” you want for your business are important. There are places that the exclamation point just seems to natural fit—if you are having a short sale: “Hurry! … Continue reading →

Do You Need a New Product or Service…Or Just New Customers?

It can be tempting when things start to slow down in your business to think that your customers or market is losing interest in your product or service. In our attempt to keep our business efforts growing, we might be tempted to abandon our product or try to keep adding products and services to what we offer. However, it might not be new products that we need, but simply to expand our marketing of prospects and reach new customers. If you have taken the time to create a mission for your business and already have a marketing plan, you may … Continue reading →