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Value or Visual? What “Gets” Customers?

I have sat in on more than a few discussions about what it really takes to capture the interest of a prospective customer. Usually, the debate comes down to two approaches—value or visuals. Value, of course, meaning that prospective customers are price conscious first and foremost and will respond to good prices, sales, and value. Others argue, that we are becoming increasingly “visual” and that prospective customers respond to flashy, witty, colorful ads or need to see good images of the product before they will be tempted to make a purchase. Which is it for your business? I do think … Continue reading →

How About a Calendar for 2008?

It is not too early to think about the turning over of the year from 2007 into 2008. If you are trying to think of a way to promote your business, you might consider a calendar. There is a reason businesses continue to create and print calendars as promotional items—people use them, and it is a great way to keep your name or brand in front of customers for the entire year. Calendars are relatively inexpensive to print—granted that you are working in black and white or two color ink. If you have a really tiny business, you may even … Continue reading →