Search Results for: blog your target market doesnt exist in a vacuum

People Want to Back a Winner

I often draw on my nearly two decades of experience working in nonprofit management and fund development as I work with other types of businesses and focus on my own business. One of the lessons I learned early on is that people do not like to give money to an organization or project they think is struggling and/or failing. It is only rarely that it works for an organization to go out and tell the public that they are losing money and the doors will be closed if donors don’t quickly cough up the funds to keep the doors open. … Continue reading →

Who’s Expanding and Who’s Closing Up Shop? Keep Up With Change

Do you ever feel like you have your head buried down into your daily life—running your business, taking care of your family, and tending to other responsibilities—that you have no idea what is going on in the “real” world. Well, that might not be what’s best for your business—it actually pays to know what is going on in your market, the community, and the world at large. It really does behoove you to know what is going on around you—not just in terms of market trends and technology—but in terms of what businesses are opening up, who is going out … Continue reading →

Don’t Overdo the Incentives

I’ve written before about whether or not to offer rewards for referrals or extra “bonuses” for purchases and services. I know that we are all looking for ways to attract clients and customers and offering “extras” can be a great way to do that. But, there is a danger of overdoing incentives and taking the focus OFF the product or service our business is actually providing. As a rule, the incentive should not be the main or only reason for making a purchase or becoming a customer. When I sat down to write this blog, I was thinking of when … Continue reading →