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Value or Visual? What “Gets” Customers?

I have sat in on more than a few discussions about what it really takes to capture the interest of a prospective customer. Usually, the debate comes down to two approaches—value or visuals. Value, of course, meaning that prospective customers are price conscious first and foremost and will respond to good prices, sales, and value. Others argue, that we are becoming increasingly “visual” and that prospective customers respond to flashy, witty, colorful ads or need to see good images of the product before they will be tempted to make a purchase. Which is it for your business? I do think … Continue reading →

Ways to Use Inserts to Promote Your Business

In addition to “traditional” advertising like print ads, radio and television—many small businesses turn to “inserts” as a way of promoting their products and services. Inserts are not just those colored sheets of paper in the daily newspaper, you might be surprised how many different ways you can use the “insert” idea to promote your business. Yes, inserts are those colored flyers that slip into your daily newspaper, and they can be incredibly successful and cost effective. But, there are many other opportunities for flyers and inserts including: conference and workshop registration packets, direct mail, collaborative marketing with other companies, … Continue reading →